Tried And Tested. The Impact Of Online Hotel Reviews On

Tried and tested: The impact of online hotel reviews on consumer consideration Presented by Jinyue Wang 1000042488 Catalogue Introduction Literature review Methodology Findings Managerial Implication Supported Example 1 Introduction  · Research Gap Impacts of online reviews Researches on electronic word-of-mouth Relationships between users and contributors of review sites  · Research aim Find out the impact of online reviews to hotels’ potential consumers. i.e., their purchase decisions  · Research framework An experimental study was conducted to assess the moderating influence of review valence, hotel familiarity, and reviewer expertise on the within-subject effect of online hotel reviews on consumer awareness, attitudes, and†¦show more content†¦Vermeulen Daphne Seegers  · Methods The writers give 9 hypotheses first, then through the email surveys, manipulation checks, and analyses, prove all the hypothesis and answer the questions.  · Questions To what extent exposure to online reviews affects consumers’ preference when they select hotels? What are the influences by hotel brand awareness, and reviews by experts to consumers?  · Theory This research applies consideration set theory to model the impact of online hotel reviews on consumer choice. a. Brand awareness Brand awareness is the key variable. Consumer choice process: †¢ List all possible choice options, based on their awareness set. †¢ Narrow lists down to the consideration set. †¢ Narrow choices down to a very small choice set, even to a single choice. †¢ b. Hotel awareness †¢ Well-known hotels are more easy to remind and to be choosen for average consumer than lesser-known hotels. †¢ c. Hotel consideration †¢ Hotel awareness and hotel attitude can be seen as complementary factors of hotel consideration, and will increase hotel awareness and impact which increases hotel consideration also. 3 Methodology How the data was collected and analyseï ¼Å¸ ââ€"†Place Netherlands (different parts) ââ€"† People  ·168 respondents completed the entire experiment.  · The average age: 31  · Education background: 80.0% had a college degree  · Gender: 43.5% were men, 56.5% were women ââ€"† Process  · Set pre-stimulusShow MoreRelatedMiss6321 Words   |  26 PagesThe Influence of TripAdvisor Consumer-Generated Travel Reviews on Hotel Performance Pasi Tuominen University of Hertfordshire Business School Working Paper (2011) University of Hertfordshire Business School Working Papers are available for download from https://uhra.herts.ac.uk/dspace/handle/2299/5549 and also from the British Library: www.mbsportal.bl.uk The Working Paper Series is intended for rapid dissemination of research results, work-inprogress, and innovative teaching methods, atRead MoreIdentify And Evaluate Marketing Opportunities2118 Words   |  9 PagesIdentify and evaluate marketing opportunities Part 1: Research and identify possible marketing opportunities: Review of the Marketing Plan: The Westend Market Hotel, Sunshine North, Victoria, is a representative of one of the most known brand within the â€Å"exclusive business hotels of Australia. All of the hotels offers an exquisite quality service and mouthwatering food throughout Australia. Some hotels also offers stay along with pokies, TAB, Bistros and play areas for kids. The westend market property isRead MoreGinger Hotels7461 Words   |  30 PagesGINGER HOTELS: PRICING MIX AND STRATEGIES AND THEIR EFFECTIVENESS (In assistance with Dr. Avinash Kapoor) BY: ROHIT SHARMA 11P161 S.P. KALYAN 11P162 SANCHIT VERMA 11P163 SAURABH MANDHANYA 11P164 No. of words: 7029 SHAFALI SUBRAMANIAN 11P165 EXECUTIVE SUMMARY Our study has been conducted on the ‘Pricing strategies employed by Ginger Hotels, India and their effectiveness’ in order to identify the different pricing method that areRead MoreAnalysis of Bluewater Shopping Centre2255 Words   |  10 PagesBluewater has to change to compete also. The main technology that is going to affect Bluewater is online shopping, this is due to the fact that stores are constantly updating their online shopping sites which customers are finding easier and cheaper to use as they can find their sizes easier, find discounts and postage tends to be cheaper than petrol costs driving to the store. If customers start to use online shopping more then this may cause the store located in Bluewater to close which, if this happensRead MoreDeveloping Brand Positioning Strategy for Canadian Club3950 Words   |  16 Pagesopen source branding social media can also have a negative impact on brand’s equity. Therefore, it is claimed that when incorporat ing social media in their marketing activities companies should take into consideration four powerful and challenging Web-enabled themes: The Age of the Social Collective, The Age of Transparency, The Age of Criticism, and The Age of Parody (Fournier, 2011). Referring to social collectiveness it is evident that online communities provide an opportunity for in-depth discussionRead MoreSharing Economy10348 Words   |  42 Pagesdifferent strategies are organized around a comprehensive framework to help large companies understand the potential value of creating integrated business models. Finally, some recommendations for further steps are suggested. 1 Harvard Business Review, January 2013. From Zipcar to the Sharing Economy. http://blogs.hbr.org/2013/01/fromzipcar-to-the-sharing-eco/ 2 Forbes, 2013, Airbnb And The Unstoppable Rise Of The Share Economy http://www.forbes.com/sites/tomiogeron/2013/01/23/airbnb-and-the-unstoppable-rise-of-the-share-economy/ Read MoreService Gap in Airline Industry27895 Words   |  112 Pagesof this study is to discuss the concept of service quality and find out the different approaches to measure service quality. The second objective is to define a process model for measuring service quality in air transportation based on literature review. Empirical objectives are to test the process model on selected customer group. Then, the results are used to investigate what services customers consider as the cornerstones of their flight experience, and if there are any differences in serviceRead MoreThe Impact of Country Attributes on Country Images6802 Words   |  28 PagesTHE IMPACT OF COUNTRY ATTRIBUTES ON STUDY ABROAD PROGRAM AND TOURISM DESTINATION PURCHASING DECISIONS ABSTRACT Place branding has become a very competitive arena. Despite the interest of researchers and practitioners, the segment of study abroad programs has received limited attention in the literature review. According to the 2008 Global Directions in Language Travel report, in 2008, in the language studies abroad travel market, more than 1.3 million students studied languages abroad. This limitedRead MoreRenting and Netflix8217 Words   |  33 Pagesin Los Gatos, California. Hastings, the founder and CEO of the company, which pioneered online DVD rentals, was preparing to unveil Netflix’s highly anticipated entrance into the online video market. Many industry observers believed that the ability of customers to order movies through their computers for instant viewing, commonly referred to as video-on-demand (VOD), would quickly impact the large user base for Netflix’s core business. Hastings looked across the third floorRead MoreVideo Notes29279 Words   |  118 Pagesconcepts are shown in action at Starwood Hotels Resorts. The video begins by asking students to consider the concept of a â€Å"competitive weapon.† Then, a new program developed first at the Westin Kierland Resort in Phoenix, Arizona is presented. The program is called the â€Å"Starwood Preferred Planner† program, and it was designed to simplify the meeting and conference planning process for professional meeting planners. Prior to the program’s development, each hotel within the Starwood umbrella of brands

LA County Museum of Art Essay - 1221 Words

The Los Angeles County Museum of Art, is among the world’s largest art collections, and to be specific enough the most prevalent artwork in the western United States (Compton 165). This massive art museum has a collection of over a hundred thousand artworks, whose origin extends from the prehistoric times to present days (Gilbert and Mills 174). These collections are classified into several departments within the museums buildings, depending on their region of origin, culture they represent, and time period from which they were found. This paper analyzes the different genres of art found in this museum and explains the main features that make the African and Asian artworks, specifically the Islamic artworks, distinguish themselves as†¦show more content†¦The Types of Artworks A common Islamic art masterpiece is the use of tiles, an example being the Iranian Star-shaped tile (Necipoglu 174). This is a 15th century artwork, star like tile: illustrated in Figure I below was probably made during the time when the Timurids ruled over Iran (Doak 136). His Iranian tile has a decoration of geometric shapes leaves and flowers on it, with a major flower being positioned right at the center of the tile. These tiles were made to cover outer walls of buildings, with designs and colorful patterns, to make such structures more beautiful. The tiles were fitted together using mortar on the walls of structures to create a mosaic design that adorned the outer walls of the structures. Another common Islamic artwork was calligraphy, which is illustrated in Figure II. It was described as the most important of all elements in Islamic art. This art was considered dignified, due to its association with the Muslims Holy Book Koran, temple and palace inscriptions, and its use in writing Arabic scripts. This art of beautiful writing was extended to other arts like, pottery, metalwork, stone, and glass, among others. Fig I: Tile Fig II: Calligraphy (Photos retrieved fro m www.lacma.org/islamic_art/islamic.htm) Analysis of the Artworks The artwork entitled Figure I represents glazed stone while the calligraphy illustrated byShow MoreRelatedLA County Museum of Art Essay example1258 Words   |  6 PagesLA County Museum of Art (LACMA) The Los Angeles County Museum of Art, or LACMA as it is commonly known, is among the world’s largest art collections in North America, and to be specific enough the most prevalent artwork in the western United States (Compton 165). This massive art museum has a collection of over 100,000 artworks, which extends from the ancient times to present days (Gilbert and Mills 174). These collections, which are mainly from Asia, Africa, Europe, Latin-America and America itselfRead MoreSilent Words in Art710 Words   |  3 PagesThe Magdalen with a smoking flame is an art piece that was done by George De La Tour in 1640. De La Tour painted this work using oil and paint on a material known as canvas. This painting was created in France then it was moved to the one of the most respected museums of the Los Angeles county Museum of art. The size of the painting is 128cm by 94cm, by looking at this painting the elements that were used are very noticeable the texture in this work gives it a very smooth and rough feel atRead MoreThe Chicano Movement By Frank Romero1024 Words   |  5 PagesThroughout history, art has helped in different mediums to bring awareness to different issues and constructive messages to society. The Chicano movement started in the 1960s; the public wanted to repair social injustice. The Chicano movement encompassed a broad section of issues; from restoration of lands, to farm workers’ rights, to enhance education, to voting and political rights. At this moment many individuals were trying different ways to express their views and one of those ways was art. In the earlyRead Morethe main cities of the usa4461 Words   |  18 Pages36 columns, one for each state at the time of Lincoln’s death. In Washington takes pride in its world-class museums at the Smithsonian Institution. The Smithsonian Institution is an educational and research institute and associated museum complex of Brooklyn, is the second-largest art museum in New York City, and one of the largest in the United States. Arnold L. Lehman is the museum s Director. New York City New York City is the most populous and largest city in USA. It consists of fiveRead MoreArt Museum Vs. Private Museum1276 Words   |  6 PagesMuseum Comparison This paper compares four separate museums. The first two compared, are private art museums in the United States, compared to a private art museum in another country. Secondly, a university natural history museum is compared to another university natural history museum in a foreign country. The comparisons involve taking a closer look at the history, function, staffing, and programs at museums. Many reasons can lead collectors to starting a private museum. Whether collectorsRead MoreTen Reasons You Should Retire In Pittsburgh906 Words   |  4 Pagesyour entertainment. 6. Art and science Check out the Andy Warhol Museum or one of the other three Carnegie museums. The three other Carnegie museums are the Museum of Art, the Museum of Natural History, and the Carnegie Science Center. The Warhol contains more than just this enigmatic 20th century icon’s masterpieces. There are also exhibits devoting to making short films, plus lectures and a section devoted to Warhol’s life within the LGBTQ community. The Museum of Art offers programs for visitorsRead MoreEssay about Architect of the Modern Age1219 Words   |  5 PagesFrank Gehry is a world renowned architect known for several important buildings such as the Guggenheim Museum Bilbao and the Walt Disney Concert Hall. He was born in Toronto Canada February 28, 1929 but moved with his family to Los Angeles, California in 1947(1). Gehry attended the University of Southern California and graduated in 1954 with a degree in architecture (1). In 1962, he established his own architectural firm in 1962 now called Gehry Partners, LLP (1). In the beginning, Gehry used theRead MoreSports Marketing By Sam Fullerton Essay1394 Words   |  6 PagesIn this short assignment is will be identifying sponsorship for each of the six categories noted in ch 4, Sports Marketing by Sam Fullerton (Sports, Entertainments, Causes, Art, Festival, and Association). I will also Identify one of the five primary objectives of sponsorship for each category (driv e sales, improve image, create greater awareness, provide hospitality opportunities, enhance employee morale). I will evaluate whether, these sponsors and sponsees are a good fit .And will they be successfulRead MoreAnalysis Of Arth 202 : Survey Of The History Of Western Art II1139 Words   |  5 PagesARTH 202: Survey of the History of Western Art II Professor Schmunk Field trip to the Greenville County Museum of Art N.C. Wyeth’s Anthony Adverse originally served as the endpaper for the Hervey Allen novel of the same name, originally published in 1933. The novel is described by the Encyclopedia Britannica as being â€Å"a long, rambling work set in Europe, Africa, and the Americas during the Napoleonic era.† Throughout the story, Anthony has many adventures, including slave trading in Africa, workingRead MoreThe Mission Chapel Essay787 Words   |  4 PagesMartin Lawag Roger Hall Hist 119 May 15, 2012 La Purisima A.) The mission chapel is beautiful. The beauty of this chapel can compare to the Santa Barbara one. They both are bright in color. When in the chapels I get a warm feeling. Old artwork. Kind of built like an ancient style building. Candles light up the room. B.) The natives daily duties consisted of mixing mud with straws to make adobe bricks to build. The Spanish soldiers lived a more foreign like lifestyle because the mission

Persuasive Essay On Recycling - 904 Words

Reduce. Reuse. Recycle. Three words every American hears but never takes seriously. Recycling is a major energy saver instead of making things by scratch (Frequently Asked Questions). Landfills take up space that could be used for something else (Gutnik 15). America could reduce the harsh impact that the environment has to endure if American citizens recycle. (Frequently Asked Questions). Even though recycling is a fought about topic it should be mandatory because it is beneficial to the environment, it poses a major health risk if nobody recycles, and if everyone continues not recycling everyday life will change for everyone and everything. Recycling benefits our environment by improving our quality of life, reduces energy costs, and†¦show more content†¦The pollution created has caused St. Louis’ soil to be drenched in one of the most poisonous chemicals known because of the pollution (O’Connor 21). Diseases from rodents and insects caused a severe health risk on the citizens of New York due to the overflow on landfills (O’Connor 9). The health risk due to pollution has increased a great ordeal: if pollution decreases the health risk will decrease significantly. Everyday life will change for animals, people, and land. When people feel the need to throw trash into a creek or a lake it will eventually end up in the oceans where it will affect the ocean and its inhabitants. â€Å"Every day, plants and animals die by nibbling on, swallowing, or becoming entangled in one or more of the five million pieces of plastic trash dumped into our oceans every day† (O’Connor 33). Recycling is a major energy savor and it will cut down cost for energy bills making the average person have more money to spend on items which are necessary. The citizens are responsible for protecting the land and resources for future generations. Recycling is not that big of a deal because the EPA shows statistics on the rate of cancer, how forests are not saved due to recycling, and there is a lot of room left in landfills. TheShow MoreRelatedPersuasive Essay On Recycling1385 Words   |  6 PagesAre recycling efforts making a difference in the world? That’s the question that everyone asks when they make a decision as to whether they are going to recycle or not. Some decide  ¨Yeah this is worth it, I’ll make a difference ¨. Others decide  ¨No it’s a waste of time and money, I’m not going to do it ¨. People may believe that, but is it a waste of time and money? Recycling has the potential to generate jobs, save energy, save water, and so much more. Recycling is a $200 billion dollar industry (RecycleRead MorePersuasive Essay On Recycling806 Words   |  4 PagesRecycling has been around for many years along with the idea behind not being wasteful, however it has only recently become popul ar to take part in. Even with recent growth it has not become popular enough. The solution to overflowing landfills, unemployed Americans, toxins released in the atmosphere, et cetera. It is right before everyone’s eyes but no one seems to see the simple solution: recycling. A mandatory recycling policy would ensure that the environment is being saved for future generationsRead MorePersuasive Essay On Recycling1605 Words   |  7 PagesYou will find people that are passionate about it and others that dont care just like any other controversial topic. Recycling can be viewed as a very beneficial thing for the environment but, many believe it is just a waste of time. People dont seem to believe that the environment will not last forever if humans do not take care if the earth and it can be takin care of in simple forms. From lowering CO2 levels by carpooling with a co-worker or Friend or even using less plastic water bottles byRead MorePersuasive Essay On Recycling Crisis1864 Words   |  8 Pagesestimated 20 percent gets recycled (â€Å"New Recycling Law to Promote Better Habits.†). Recycling is an important way to help keep the earth clean and reduce pollution in the air, grounds, and water. In the state of North Carolina recycling is only required in restaurants, but is recommended in homes and stores despite the fact it is not already mandatory. Recycling materials is shown to reduce wasted materials and save the state money in production costs (Davis). Recycling in North Carolina should be mandatoryRead MorePersuasive Essay About Recycling950 Words   |  4 Pagesthat marked the day when recycling went into effect. In the year 1919 recycling became an everyday routine. They just thought they were reusing products because things were scarce. After 1950 the American Can Company formed America Recycles Day is a national initiative of â€Å"Keep America Beautiful†. That program was the back bone for how people are recycling today. Recycl ing is a complicated topic from the process, benefits, and programs in place. When people think about recycling or even trash peopleRead MorePersuasive Speech Outline The Importance of Recycling Essay702 Words   |  3 Pages Persuasive Speech Outline The Importance of Recycling Title: Recycling General Purpose: To Persuade the audience Specific Purpose: To persuade my audience to recycle materials for saving the Earth. Central Idea: You should recycle materials because it can help the Earth save i. Introduction (Attention) A. Attention getter – How many people read a paper on a daily bases? How many people throw it in the trash when they are done? How many people drink some sort of bottled drink throughoutRead MoreA Comparative Analysis Of Bill Mckibbens Waste Not, Want Not1463 Words   |  6 PagesA Comparative Analysis of Bill McKibben’s Waste Not, Want Not and Derrick Jensen’s Forget Shorter Showers Our world is wasting valuable resources left and right, as addressed in both essays â€Å"Waste Not, Want Not†Ã¢â‚¬  by Bill McKibbens, and â€Å"Forget Shorter Showers† by Derrick Jensen. In â€Å"Waste Not, Want Not†Ã¢â‚¬  Bill McKibbens focuses on the importance of preserving our recourses. He mentions how wasteful the human race is, and how un-necessary all of the things that cause waste really are. In â€Å"ForgetRead MoreTechnology s Impact On Society1507 Words   |  7 Pagesalia Monsanto ENC1101-Swirsky Argumentative/Persuasive Essay Technology’s Impact on Society 21ST century technology has indubitably made life more convenient for us. This can be looked at in a positive or in a negative way. Technology has essentially taken over the world. Replacing almost everything in our homes, schools and communities. Modern Technology has brought tons of negative effects on society including depression, lack of social skills, obesity, poor sleep habits, stress, constant distractionsRead MoreGreece : The Real Golden Age Of Greece2007 Words   |  9 PagesWhy the Hellenistic period in Greece was the real golden age of Greece: There are many aspects that contribute to a classification of a golden age because of this, in this essay I want to focus on three aspects that can be analysed to discover whether the Hellenistic period of Greek history can be classified as a golden age. These three aspects I will be looking at are science, literature, and art since each form were influential and contributed to society. During the Hellenistic age, science, inRead MoreAnalysis Of Kehinde Wiley s Large Scale, Brightly Colored2992 Words   |  12 PagesElegba, a motif in African American literature. He began embracing the idea of trickery in his studio practice, and pondered what it meant â€Å"to be authentic, to be real, a genuine article or an absolute fake.† British scholar Richard Dyer’s book White: Essays on Race and Culture, published in 1997, influenced Wiley’s consideration of how ideologies of whiteness as being something pure and sublime affected the chronological course of blackness. Philosopher Michel Foucault’s ideas of â€Å"panopticon† and â€Å"à ©noncà ©Ã¢â‚¬ 

The Landlady Research free essay sample

Suspense in the landlady The landlady is a story, fenced in walls of suspense, uncertainty, and stereotypical innocence of an elderly woman, luring, lusting, over a young man, giving the story a seductive twist. Suspense is first ignited by Billy’s attraction to a sign printed on a bed and breakfast. Initially the style, in which the author writes , is suspicious, reading that, the words don’t role of your tongue, printed letters are usually associated with a warning. If this had been a romantic short story, he probably wouldn’t have done this; he would have done something more along the lines of ‘bed and breakfast’. Billy doesn’t recognise this with a great deal of significance. The reader however, is already very suspicious of the lady, therefore finds this much more significant, and then the landlady makes a remark, which caries some kind of seductive lure, ‘We have it all to ourselves’ She says; this I believe to is the trigger quote of seductiveness a string of lusting comments to come; this does not make the story sexy, it makes it sleazy. We will write a custom essay sample on The Landlady Research or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The way the ‘all’ is enthused adds a chill to the line. And the way the line sounds so possessive reflects her desire for Billy. This desire makes the reader feel very uneasy. An old woman, and a young man, in the era the story was written particularly, this was considered to be taboo. No one talked about it, its just something that sociologically didn’t belong, and is against modern ideological views. The reader now as fresh fears for Billy, and fresh suspicions of the landlady, we get the impression she is perverted. Usually, a young man could fend of such an peculiar obstacle, and such a situation could actually become comical, but this woman has already proven that she can get him unwillingly into her house, where else will this force lead him. With all these suspicions, and suspense the old lady has trailed, the reader has developed an overwhelming interest in the story at this stage. And becomes detective. The landlady has proven she embeds, despite her pleasant apparel, a sour twist of crude seductiveness. In the Landlady, the setting was Bath, England. Deal with fear and suspense by using various techniques to keep the reader in suspense. When the first paragraph of The Landlady begins, the ‘audience’ is made aware of the surroundings. Roald Dahl starts to create fright/anticipation by providing an in depth account into the background of the story. The account set, describes to the audience the atmosphere and gives us an insight into the kind of weather conditions within the scene. The audience is told â€Å"the air is deadly cold, and the wind as flat as a blade of ice cutting against his cheek†. This descriptive opening to the story suggests that Billy is in a hostile environment. By doing this the author is generating apprehension and expectancy. Billy Weaver is seventeen-years-old. He was wearing a new navy-blue overcoat, a new brown trilby hat, and a new brown suit. He walks briskly, as he has decided that â€Å"‘Briskness’ was the one common characteristic of all successful businessmen†. Billy is trying hard to become a businessman, because he knows that businessmen are successful. We also learn that he is gullible, weary, uncertain, and cautious and that he takes people at face value. We notice that Billy takes the landlady at face value when he says: â€Å"The old girl is slightly dotty, but at five and sixpence a night, who gives a damn about that? † We notice during the story that the landlady is quite peculiar. From the first sentence we notice that something isn’t quite right with her. When she opens the door, it seems as if she is expecting Billy to arrive. We know this through a number of different quotes: â€Å"But I’m always ready day and night in the house just on the off chance that an acceptable young gentleman will come along, and it is such a pleasure, my dear, such a very great pleasure when now and again I open the door and see someone standing there who is exactly right†, this is further enhanced by â€Å"I noticed that the bed covers were put back ready for someone to get into the bed†. These all suggest that the landlady is expecting Billy to arrive at the Bed nd Breakfast. These quotes also create anticipation because we wonder why she is so eager for him to stay. In the Landlady the conspiracy was to lure Billy into the house and to poison him with a preserving chemical, as we believe that she wants to preserve his body when he has died. Billy is described to be in a hostile environment. For Billy the hostile environment was a à ¢â‚¬ËœDeadly cold’ small town called Bath in England. Lured to their fate by a surreal sense of security, with Billy it was that he was staying in a Bed and Breakfast with the landlady.